When zö takes on a new client–for creative work, strategy
work or both–the first observation we make is determining
where they land within our current zöflow.




The zöflow ensures that we are able to solve
our clients’ problems with empathy and honesty.

We don’t force them to redo identity work if it’s genuinely unnecessary. We also don’t rush to the “execution” phase if nothing’s been done to craft a worthwhile story. All three of these phases are valuable and necessary, and the best possible work we can do for our clients will always be a product of moving thoughtfully through this workflow.

This guide provides a deeper look at the services, processes and deliverables associated with each phase.

Our clients say: