BETTER STORIES MAKE
BETTER CONTENT.
Storytelling is the scientifically proven most effective way for human beings to communicate. At zö Platinum, we can help you harness the power of effective storytelling to create better content, optimize your messaging and grow your brand’s influence.
ON AVERAGE, better content can TRANSLATE INTO A 33% INCREASE IN SALES.
Generate sales using the power of story.
Your customer
is the hero.
You are the guide.
The story is
about them.
So many businesses lose sales because they struggle to clearly explain what they offer in a recognizable brand voice. We can equip you with everything you need to talk about what you offer in a way that resonates with your customers. When you implement your clear message consistently across all channels it will increase customer trust.
Tell a better story.
At zö Platinum, we harness the power of storytelling for your brand using the Hero’s Journey framework. This storytelling framework has been around for millennia and has proven over time – through oral tradition, literature, film, etc. – to be an incredibly effective way to communicate in a way where people listen and act.
TOGETHER, WE’LL DEVELOP THE UNIVERSAL STORY POINTS FOR YOUR PRODUCT OR BUSINESS AND PUT THEM TO WORK IN YOUR MARKETING
A Character
What do your customers want as it relates to your product or service?
Has a Problem
What is a problem your customers deal with as it relates to your product or service? How is this problem (villain) making your customers feel? Why is it just plain wrong that your customer is facing this problem?
And Meets a Guide
What brief statement can you make that expresses empathy and understanding? How can you demonstrate competency in solving your customer’s problem?
Who Gives Them a Plan
What brief statement can you make that expresses empathy and understanding. How can you demonstrate competency in solving your customer’s problem?
And Calls Them to Action
What is your direct call to action? What transitional calls to action will you use to on-ramp customers?
That Ends in a Success
List the positive changes your customers will experience if they use your product or service.
That Helps Them Avoid Failure
List the negative consequences your customers will experience if they don’t use your product or service.
Character Transformation
How was your customer feeling about themselves before they used your product or service? Who will your customer become after they use your product or service? What is their aspirational identity?
HOW DO WE PUT YOUR HERO’S JOURNEY FRAMEWORK TO USE?
After the Hero’s Journey Workshop, we’ll provide you with a marketing messages & content plan that outlines your organization’s story and guides you on how to effectively create content and plan out content publishing for up to six months
across a variety of tactical touchpoints.
This plan outlines how to use the following tactics (as well as others) to nurture leads and convert new customers using the power of effective storytelling:
Attraction Magnets
Paid & organic social media, SEM, display ads, PR, influencers, videos, blog posts, etc. are all designed to generate interest.
Conversion Devices
Landing pages, offers, and transitional CTAs are all designed to boost conversions.
Reinforcement Agents
Onboarding emails help reinforce a customer’s decision to convert.
Check out some of our work
OUR CUSTOMERS LOVE US.
We love our zö tribe! They helped us develop our brand identity and launch our website. The team is very responsive and a pleasure to work with.
The impact of our rebranding with the zö team has reached far beyond what we initially anticipated. The team has created an open, fun, and cooperative atmosphere amongst our team and theirs.
Their ability to quickly pivot on a media buy and turn around results is impressive.
Use storytelling to create better content and grow your business.
What are you waiting for? Boundless
possibilities are a click away.
Be in the know with zö.
Be the first to know about tactics, strategies, and
marketing magic that can help you grow your business.
Contact us, today.
Are you ready to generate more qualified leads, today? We’re ready to make it happen for you, so don’t delay!